Aimia Receives 2012 SITE Crystal Award

Collaboration with Univ. of Miami’s R.J. Dunlap Program Named “Most Impactful Effort”

Photo Credit: Christine Shepard

Minneapolis, MN — November 6, 2012 — Aimia, a global leader in loyalty management, was honored with a Site Crystal Award for Responsible Experience – Most Impactful Effort Toward CSR as Part of an Incentive Program at the Crystal Awards Ceremony during the Site International Conference in Beijing. As part of a larger incentive travel program to Hawaii, Aimia designed a Corporate Social Responsibility initiative for its client that added a unique experiential element to Oracle’s Oracle Club Excellence award trip and will serve to inspire and incentivize employees for the future.

“We are thrilled to receive the prestigious Site Crystal Award for our work with Oracle,” said Fay Beauchine, President, Business Loyalty, Aimia. “As a leader in the industry, it’s our mission to create programs that not only provide a once-in-a-lifetime experience for the participants, but also help to strengthen the relationship between companies and their employees. We were able to do this with Oracle by engaging attendees in a CSR activity that was extraordinary and enjoyable yet contributed to a cause important to the community.”

Aimia’s “Shark Encounter” experience in Hawaii partnered Oracle employees with scientists from the University of Miami’s R.J. Dunlap Marine Conservation Program. The experience allowed participants to become shark researchers for the day - collecting data to be used for shark conservation efforts. It delivered the dual benefit of educating employees about sharks, as well as strengthening employee engagement. As a result, the program not only generated valuable research data on the migratory routes and residency patterns of sharks, but also encouraged attendees to face and overcome a common fear – a skill that translates to the business world.

Aimia Inc. ("Aimia") is a global leader in loyalty management. Aimia's unique capabilities include proven expertise in delivering proprietary loyalty services, launching and managing coalition loyalty programs, creating value through loyalty analytics and driving innovation in the emerging digital and mobile spaces. Aimia owns and operates Aeroplan, Canada's premier coalition loyalty program and Nectar, the United Kingdom's largest coalition loyalty program. In addition, Aimia has majority equity positions in Air Miles Middle East and Nectar Italia as well as a minority position in Club Premier, Mexico's leading coalition loyalty program and Cardlytics, a U.S.-based private company operating in merchant-funded transaction-driven marketing for electronic banking. Aimia is a Canadian public company listed on the Toronto Stock Exchange (TSX: AIM) and has over 3,400 employees in more than 20 countries around the world.

The University of Miami is the largest private research institution in the southeastern United States. The University’s mission is to provide quality education, attract and retain outstanding students, support the faculty and their research, and build an endowment for University initiatives. Founded in 2009, the R.J. Dunlap Marine Conservation Program is a joint program of the Rosenstiel School of Marine & Atmospheric Science and the Leonard and Jayne Abess Center for Ecosystem Science and Policy. The Rosenstiel School offers one of largest, most comprehensive marine and atmospheric programs in the nation. The Abess Center encourages innovative interdisciplinary initiatives that bridge the gap between hard science and environmental policy.

aimia •  oracle •  r.j. dunlap conservation program •  sharks •